ELOP’S SUCESSES AT NOKIA

In the last couple of days, news has been released that Nokia are bracing themselves for a pretty nasty Quarterly report, which is released on the 19th April. Figures for the first 3 months of 2012 are expected to reveal big financial losses for the Finnish Mobile Phone Company. They have also announced they are expecting the second quarter results to be equally bad.

It is no secret that Stephen Elop, the Chief Executive Officer of Nokia is unpopular with a lot of hard core Nokia fans, after he signed the death warrants  of Symbian and MeeGo Harmattan, in favour of making hardware for the relatively immature operating system Windows Phone. This announcement has lead to these haters (and that is by no means an understatement) to call for Elop to stand down. It also, as far as some are concerned, gives them a chance to say “I told you so.”

But many of the people who feel Elop has accelerated Nokia’s decline, are failing to see what he has done successfully. In order to fully appreciate what he is doing well, we need a bit of hind sight.

January 2011. Nokia cancel the proposed launch of the Nokia X7 in the United States. Reports claim AT&T wouldn’t show enough interest in the Symbian Anna powered phone for it to stand a chance against the better spec’s of Android handsets and the slicker operating system found on the iPhone.

Fast forward nearly 15 months, which has seen the tech world shocked by Elop’s “Burning Platforms” Memo, then going mad for the MeeGo Harmattan powered N9, the launch of  WindowsPhone powered Nokia devices, and brings us to Easter, 8th April. The launch day for the Nokia Lumia 900 in the USA. This time, there is no lack of interest from AT&T. They back the device, training their staff to be knowledgeable about WP7.5.

In my opinion, this is a success. Putting Nokia smartphones back onto American networks, which is the largest economy in the world. The Lumia 900 has AT&T branding. While any phone purist would rather not have a branding on their phone, it has to be seen as a seal of approval.

But, is this single achievement enough to forgive Elop for the state which Nokia find themselves in? Or, is the current financial losses all part of transition, from Symbian to Windows? Can the disappointing quarterly results which are expected to show sales of Symbian declining at a  rate much quicker than was forecast, be blamed on how the company was run before Elop took over?

I would love to hear your views, please leave a comment, or follow me on Twitter, my username is @Chriswwwright.

Thanks for reading, and take care.

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Comments
5 Responses to “ELOP’S SUCESSES AT NOKIA”
  1. pre def says:

    good one

    i think 2012 is full of windows politics for not showing n9 project in progress ( cause they want to sell there windows getting double money 1st by windows to promote there OS and 2nd from there customers who buy there lumia’s )
    meego will be the 2013-14 nokia and you will get some hints soon

    • Are you saying MeeGo Harmattan will make a comeback?
      I agree with you about Nokia not wanting N9 to overshadow Lumia, but they could have decided not to release it at all, so in That way, were they kind to us?

  2. Simplexion says:

    More Meego phones are to be released by Nokia soon. Sounds like a good idea considering their 2 Meego phones are outselling their Lumia range.
    It’s more like Elop’s epic failure.
    http://www.golem.de/1201/89284.html

  3. jiipee says:

    It is true that having a Nokia phone supported by ATT is a good sign.

    You are saying that X7 was canceled before Feb 11. I dont doub that at all. Do you have any information on what attitude ATT had on N9. According to rumours (and some content in N9) N9 was at works in cooperation with ATT as well. Maybe that was a failure in terms of LTE that Elop referred as connectivity problems. There has been no hints of it anywhere though.

    What are your analysis regarding setting US as the priority? When a company is launching a new product family should they start in a country where their market share and volumes are the lowest and brand the weakest and market is the most saturated or should they ensure that they remain strong in areas where they have most to loose and the potential is the highest?

    • As far as I know, the N9 was never set for release in the US, certainly not once the decision had been made by Nokia/Elop to manufacture for WP. Then again, I have heard the N9 was meant to be released in 2010, perhaps back then they planned to take it to the states.
      As for how much a priority the USA is now, and best strategy, I’m no expert, but can see why Nokia released first in the UK and Europe. Not sure the Lumia 800 would have been received so well by mainstream customers over their.
      Thanks for input.

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